experience

User Experience Designer

Canonical, London
Sep 2024-Present

  • Designed web experiences across canonical.com and ubuntu.com product and marketing pages.

  • Improved scroll depth, engagement, and lead generation through an end-to-end homepage revamp, combining data analytics and usability testing to guide decision-making.

  • Led the rebranding of lead generation pages and streamlined publishing workflows, cutting roughly 5-10 minutes per page for marketing teams.

  • Crafted search and filter guidelines and designed a complex query builder component to support advanced searching across applications, contributing to overall design system maturity.

  • Redesigned the dashboard and delivered usability improvements to the content system – an internal application for stakeholders to create and manage pages across 4 domains.

Junior Product and Graphic Designer

Harry’s Inc, London
Jan-Jun 2024

  • Carried out and analysed user research to ideate, wireframe, and produce designs for Harry’s UK ecommerce site in collaboration with other designers, engineers, and product managers.

  • Initiated projects to drive improvements to the site’s user experience

  • Produced creative assets for print, emails, partnerships and socials achieving 4% conversion and 30% CTR.

User Experience Designer

Student Consultancy, Regent’s University London
May-Sep 2023

  • Worked in a team to turn insights into two-sided platform prototypes and recommendations for an innovative AI-powered health and wellbeing platform based in Hong Kong.

  • Conducted quantitative and qualitative studies through market research, interviews, and usability studies to produce journey maps, user personas, and empathy maps, and inform design iteration decisions.

Freelance Brand and Graphic Designer

Sep 2018-2022

  • Demonstrated effective communication abilities in collaborating with clients to understand their needs and deliver impactful websites and social media strategies, and visually appealing branding and graphics.

  • Made data-informed design decisions to yield an average of 20% growth in followers, 40% increase in click-through rate, 16% increase in impressions month-over-month.

Marketing and Administrative Associate

The European Chamber of Commerce in Hong Kong
Jul 2021-2022

  • Doubled event participation and member engagement through strategic digital marketing strategies.

  • Key lead in the organization of successful events with over 200 guests consisting of high-ranking government officials, business executives, and media.

education

Regent's University London

Master of Arts in User Experience Design
Sep 2021-2022

  • 1st Class Honours

  • Most Outstanding Student Award

The Hong Kong University of Science and Technology

Bachelor of Business Administration in Information Systems and Marketing
Aug 2017-2021

  • 1st Class Honours

  • Dean’s List

  • Information Systems Academic Achievement Award

  • University Entrance Scholarship

WU (Vienna University of Economics and Business)

Exchange Semester
Sep-Dec 2019

  • Mr Tommy Zau Jr Memorial Scholarship

  • Study Abroad Sponsorship

  • Wong Chak Chui International Enrichment Scholarship

skills

Graphic Design
Branding
Digital Marketing
Database Management
SEO
Presentation

UI/UX
Quantitative and Qualitative Research Wireframing
Prototyping
User Testing
Design Thinking
Market Research

tools

Google Analytics
Microsoft Office Suite (Word, Excel, Powerpoint, Teams, Access)
Google Workspace (Docs, Sheets, Slides, Forms)

Figma
Adobe XD
Adobe Illustrator
HTML/CSS
SQL
Claude Code

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